IGNOU PGDAIC Admission: 2026
The IGNOU PGDAIC Admission process offers a specialized opportunity for graduates to excel in the fields of advertising and corporate communication. This Post Graduate Diploma in Advertising and Integrated Communication is designed to bridge the gap between academic knowledge and industry requirements by focusing on modern media strategies and brand management. Prospective students can find detailed registration guidelines on the IGNOU Official Website to begin their academic journey.
Last Updated: January 2026
Securing an IGNOU PGDAIC Admission ensures that learners gain comprehensive insights into creative copywriting, media planning, and digital marketing trends. The programme is structured to suit both fresh graduates and working professionals who wish to enhance their skill set in the competitive communication landscape. By enrolling in this diploma, students join a vast network of media professionals supported by the global reach of the Indira Gandhi National Open University.
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IGNOU PGDAIC (Post Graduate Diploma in Advertising and Integrated Communication) Highlights
The PGDAIC programme is a specialized diploma that emphasizes the integration of various communication tools to build strong brand identities. Below are the key highlights of the programme for students seeking IGNOU PGDAIC Admission during the current academic cycle.
| Programme Name | Post Graduate Diploma in Advertising and Integrated Communication |
| Course Code | PGDAIC |
| Minimum Duration | 1 Year |
| Maximum Duration | 3 Years |
| Medium of Instruction | English |
| Evaluation System | Assignments and Term-End Examination |
Who Should Choose This Programme?
Aspiring media professionals who want to master the art of persuasive communication and brand storytelling will find this curriculum highly relevant. It is particularly suitable for creative thinkers who enjoy analyzing consumer behavior and developing strategic marketing campaigns across various digital and traditional platforms.
Why Do Students Choose This Programme?
Students often enroll because the coursework bridges the gap between creative design and business strategy, offering a comprehensive look at the modern advertising landscape. The flexible learning model allows working professionals to gain specialized knowledge in integrated marketing without pausing their current career progression.
Where Does This Programme Help?
The curriculum provides deep insights into media planning and public relations, which are essential for navigating the complexities of the contemporary attention economy. It equips learners with the technical vocabulary and strategic framework needed to contribute effectively to high-level brand management discussions.
What Happens After Completing This Programme?
Graduates typically transition into roles such as copywriters, account executives, or social media strategists within boutique agencies and corporate marketing departments. The portfolio-centric nature of the assignments helps learners demonstrate their practical ability to execute cohesive multi-channel advertising campaigns to prospective employers.
Programme Coordinator Details
The programme is managed by experienced faculty members from the School of Journalism and New Media Studies (SOJNMS). For academic queries regarding the curriculum or IGNOU PGDAIC Admission, students may contact the coordinators listed below.
| Coordinator Name | Contact Details |
| Dr. Padmini Jain | padminijain@ignou.ac.in |
| School Office | 011-29571601 |
Programme Coordinator details mentioned above are based on information published in the official IGNOU Prospectus and are provided here only for general reference. IGNOUED is an independent educational information platform and does not represent Indira Gandhi National Open University (IGNOU).
For the most accurate and up-to-date information, students are encouraged to refer directly to the official IGNOU prospectus or website.
IGNOU PGDAIC Admission – Important Details
Prospective candidates must stay informed about the IGNOU PGDAIC Admission cycle, which typically opens twice a year in the January and July sessions. The admission is strictly merit-based or direct, provided the candidate meets the basic eligibility criteria set by the university. It is essential to keep scanned copies of educational certificates and identity proof ready before starting the online application.
IGNOU PGDAIC Admission Last Date
The university announces specific deadlines for each session for IGNOU PGDAIC Admission. Generally, for the July session, the last date falls in the month of August or September, while for the January session, it is typically in February. Students are advised to monitor the official portal to ensure they complete their registration before the closing date to avoid late fees.
IGNOU PGDAIC Eligibility Criteria
To be eligible for IGNOU PGDAIC Admission, candidates must possess a Bachelor degree in any discipline from a recognized university. There is no specific age limit for enrollment, making it an accessible option for lifelong learners. Proficiency in the English language is recommended as the study material and examinations are conducted exclusively in English.
IGNOU PGDAIC Fees Structure
The total fee for the PGDAIC programme is affordable and structured to support distance learners. Students must pay the full fee at the time of IGNOU PGDAIC Admission along with a one-time registration fee.
| Fee Component | Amount (INR) |
| Total Programme Fee | 6,000 |
| Registration Fee | 300 (Subject to change) |
| Examination Fee | 200 per course (at the time of exam form) |
Step-by-Step Guide: How to Apply for IGNOU PGDAIC Admission
- Visit the official Samarth portal for fresh registration at IGNOU Official Website.
- Click on “New Registration” and create a user profile by providing your email and mobile number.
- Log in using your new credentials and fill out the personal and academic details required for IGNOU PGDAIC Admission.
- Upload scanned documents including your photograph, signature, and educational mark sheets.
- Select the PGDAIC programme and choose your preferred Regional Centre and Study Centre.
- Pay the programme fee using online banking, debit card, or credit card.
- Download the application summary and fee receipt for future reference.
PGDAIC Curriculum and Course Structure
The curriculum is divided into specific courses that cover the theoretical and practical aspects of advertising. The structure ensures a holistic understanding of the media industry.
| Course Code | Course Title | Credits |
| MNM 001 | Introduction to Advertising and Integrated Communication | 4 |
| MNM 002 | Creative Advertising | 4 |
| MNM 003 | Agency Management and Media Planning | 4 |
| MNM 004 | Digital Media and Advertising | 4 |
| MNMP 001 | Project Work/Practical Work | 8 |
Career Opportunities After IGNOU PGDAIC Admission
Completing this diploma opens doors to various roles in the communication sector. Graduates often find employment in advertising agencies, corporate communication departments, and media houses. Common job profiles include Copywriter, Media Planner, Brand Manager, and Public Relations Officer. The IGNOU PGDAIC Admission serves as a significant credential for those aiming to work in digital marketing firms or start their own creative consultancy.
🔗 Also Read
These related pages provide additional clarity on syllabus structure, study resources, and assignment guidelines associated with this programme.
Frequently Asked Questions (FAQs)
Q1: What is the eligibility for IGNOU PGDAIC Admission?
A1: Candidates must have a Bachelor degree in any stream from a recognized university to be eligible for this programme.
Q2: Is there an entrance exam for IGNOU PGDAIC Admission?
A2: No, there is no entrance examination. Admission is granted directly based on the fulfillment of eligibility criteria.
Q3: Can I pursue this course while working?
A3: Yes, the IGNOU PGDAIC Admission is ideal for working professionals as it is a distance learning programme with flexible study hours.
Q4: How do I receive my study material after IGNOU PGDAIC Admission?
A4: IGNOU sends printed study materials to your registered address. You can also access digital versions via the eGyanKosh portal.
Q5: What is the maximum duration to complete the PGDAIC programme?
A5: While the minimum duration is 1 year, students are given a maximum of 3 years to complete all courses after their IGNOU PGDAIC Admission.
Official IGNOU Links
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