The IGNOU PGDAIC Syllabus for 2026 has been structured to provide students with a comprehensive understanding of the evolving landscape of advertising and brand communication. This postgraduate diploma ensures that learners stay updated with the latest industry practices and digital strategies essential for a career in integrated marketing.
Students pursuing this programme can rely on the IGNOU PGDAIC Syllabus to navigate through core concepts of consumer behavior and media planning. As a learner-centric curriculum, it balances theoretical knowledge with practical internship requirements, making it a robust academic choice for 2026.
Last Updated: January 2026
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IGNOU PGDAIC Syllabus Highlights
The following table provides a concise overview of the key academic components and the administrative framework of the IGNOU PGDAIC Syllabus.
| Feature | Details |
|---|---|
| Exam System | Semester |
| Total Credits | 32 |
| Category | IGNOU PGDAIC |
| Academic Cycle | 2026 |
IGNOU PGDAIC Course Structure
The Post Graduate Diploma in Advertising and Integrated Communication is designed as a one-year programme divided into two distinct semesters. This structure allows students to progress from foundational communication practices to specialized areas like online brand management and final project implementation, ensuring a steady academic growth throughout the year.
| Academic Year / Semester | Nature of Courses (Core / Elective / Project) | Credits Overview |
|---|---|---|
| 1st Year | Core Courses, Life Skills, and Project/Internship | 32 Total Credits |
IGNOU PGDAIC Syllabus: 2026
1st Year First Semester| Course Code | Course Name | Credits |
|---|---|---|
| MNM-021 | Integrated Communication Practices | 4 |
| MNM-022 | Consumer Behaviour | 4 |
| MNM-023 | Advertising | 4 |
| MNM-024 | Public Relations | 4 |
| MNM-025 | Online Brand Management | 4 |
| MNM-026 | Integrated Campaign Planning | 4 |
| MNM-027 | Vocational Life Skills | 2 |
| MNMP-021 | Internship/ Project Work | 6 |
Total Credits: 32
IGNOU PGDAIC Credit System
The IGNOU PGDAIC Syllabus operates on a credit-based system where each credit represents approximately 30 hours of learner study time. With a total requirement of 32 credits, students are expected to engage in a mix of self-study, assignments, and practical project work. This system provides flexibility while maintaining the academic rigor necessary for a postgraduate diploma in the communication field.
🔗 Also Read
The following resources help students explore additional academic references related to the syllabus, including study materials, assignments, and previous year question papers for exam preparation.
Frequently Asked Questions (FAQs)
Q1: Where can I find the official source for the IGNOU PGDAIC Syllabus?
The official source for the IGNOU PGDAIC Syllabus is the IGNOU Common Prospectus and the eGyanKosh digital repository managed by the university.
Q2: Is the IGNOU PGDAIC Syllabus provided here authentic and up-to-date?
Yes, the IGNOU PGDAIC Syllabus reflects the latest curriculum structure for the 2026 academic cycle as per the university’s official data.
Q3: How should I use the IGNOU PGDAIC Syllabus for exam preparation?
Students should use the IGNOU PGDAIC Syllabus to identify core blocks and units, ensuring they cover all course codes from MNM-021 to MNMP-021 systematically.
Q4: Can I access previous year question papers based on this syllabus?
Yes, previous year question papers are mapped directly to the course codes mentioned in the IGNOU PGDAIC Syllabus and are available through the official IGNOU website.
Q5: What is the syllabus revision policy for this programme?
IGNOU periodically reviews the IGNOU PGDAIC Syllabus to include modern advertising trends. Students are advised to check the latest prospectus for any minor revisions in course content.
Legal & Academic Disclaimer
The information provided regarding the IGNOU PGDAIC programme is for informational purposes only. While every effort is made to ensure accuracy, Indira Gandhi National Open University (IGNOU) reserves the right to revise or update the syllabus, course codes, or credit values at any time. Students must verify all details from official university sources before appearing for examinations.