About IGNOU MBAMM – Master of Business Administration (Marketing Management)
This specialized postgraduate programme focuses on advanced marketing strategies, consumer behavior, and brand management. It prepares students for leadership roles in sales, advertising, digital marketing, and market research across various industries.
The curriculum is designed to help you understand how products and services are promoted in a competitive world. You will study subjects ranging from basic management functions to complex marketing analytics. This ensures that you don’t just learn about sales, but you also understand the financial, legal, and human resource aspects of running a successful business operation. For students living in towns or cities where local colleges might not offer such specialized courses, this distance learning path provides a high-quality education that is recognized by employers everywhere.
By the time you finish this programme, you will have developed the skills needed to create marketing plans, manage large sales teams, and analyze market trends to make better business decisions. You will be comfortable handling digital tools and traditional marketing methods alike. Whether you want to work for a large company or start your own retail business, the knowledge gained here will give you the confidence to compete in the modern job market with a solid academic foundation.
IGNOU MBAMM Syllabus Highlights
The table below provides the essential administrative details of the MBAMM programme. It helps you understand the duration, total credits, and the specific school within IGNOU that manages this curriculum for the 2026 session.
| Academic Attribute | Details |
| Programme Name | Master of Business Administration (Marketing Management) |
| Programme Code | MBAMM |
| Minimum Duration | 2 Years |
| Maximum Duration | 4 Years |
| Total Credits | 116 |
| Offering School | School of Management Studies |
IGNOU MBAMM Course Structure
The MBAMM degree is organized into four semesters over two academic years. During the first year, you will focus on core management subjects that every business leader needs to know. In the second year, you will dive deep into specialized marketing modules and complete a final project to apply your learning in a real-world scenario.
| Academic Year / Semester | Nature of Courses | Credits |
| First Year (Semester I & II) | Core Management Courses | 56 Credits |
| Second Year (Semester III & IV) | Specialization, Electives, and Project | 60 Credits |
IGNOU MBAMM Syllabus: 2026
Below is the detailed breakdown of every course you need to complete. Please ensure you check the course codes carefully when filling out your examination and registration forms.
First Semester / 1st Year
| Course Code | Course Name | Credits |
| MMPC-01 | Management Functions and Organisational Processes | 4 |
| MMPC-02 | Human Resource Management | 4 |
| MMPC-03 | Business Environment | 4 |
| MMPC-04 | Accounting for Managers | 4 |
| MMPC-05 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-06 | Marketing Management | 4 |
| MMPC-07 | Business Communication | 4 |
Second Semester / 1st Year
| Course Code | Course Name | Credits |
| MMPC-08 | Information Systems for Managers | 4 |
| MMPC-09 | Management of Machines and Materials | 4 |
| MMPC-010 | Managerial Economics | 4 |
| MMPC-011 | Social Processes and Behavioural Issues | 4 |
| MMPC-012 | Strategic Management | 4 |
| MMPC-013 | Business Laws | 4 |
| MMPC-014 | Financial Management | 4 |
Third Semester / 2nd Year
| Course Code | Course Name | Credits |
| MMPC-015 | Research Methodology for Management Decisions | 4 |
| MMPC-016 | International Business Management | 4 |
| MMPF-01 | Working Capital Management | 4 |
| MMPF-02 | Capital Investment and Financing Decisions | 4 |
| MMPF-03 | Management Control Systems | 4 |
| MMPF-06 | Management of Financial Services | 4 |
| SC-05 | Specialisation Course | 4 |
| SC-06 | Specialisation Course | 4 |
Fourth Semester / 2nd Year
| Course Code | Course Name | Credits |
| MMPP 01 | Project Course (Equivalent to 2 Courses) | 8 |
| MMPC-018 | Entrepreneurship | 4 |
| MMPC-019 | Total Quality Management | 4 |
| MMPC-020 | Business Ethics and CSR | 4 |
| SC-07 | Specialisation Course | 4 |
| SC-08 | Specialisation Course | 4 |
Total Credits: 116
IGNOU MBAMM Credit System
The IGNOU MBAMM Syllabus follows a credit-based system where 1 credit equals 30 hours of learner study time. For a 4-credit course, you are expected to spend about 120 hours studying the material, writing assignments, and preparing for exams. The total 116 credits are distributed between theoretical subjects and a compulsory project in the final semester. If you fail to clear a subject, you do not need to re-enroll in the entire programme; you can simply pay the exam fee and reappear in the next Term-End Examination cycle.
Important Note for Students
⚠️ The syllabus reflects the 2026 academic framework. IGNOU may revise
course contents at its discretion. Always verify the latest syllabus at
ignou.ac.in
before starting your studies.
Also Read
More resources for MBAMM students:
Frequently Asked Questions – IGNOU MBAMM Syllabus
Legal & Academic Disclaimer
This page is not affiliated with, endorsed by, or officially connected to IGNOU
(Indira Gandhi National Open University). The syllabus information provided here is
for academic reference only and may be subject to revision by IGNOU. Always verify
the latest course structure at
ignou.ac.in.
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✔ Last updated: April 2026
