IGNOU MNM-024 Previous Year Question Papers – Download TEE Papers
About IGNOU MNM-024 – Public Relations
Public Relations is a specialized course designed for students pursuing post-graduation in journalism and mass communication, focusing on the strategic communication processes that build mutually beneficial relationships between organizations and their publics. It explores the foundational theories of persuasion, corporate identity, and the practical application of PR tools in both traditional and digital media landscapes. This course is essential for aspiring communication professionals who wish to master the art of reputation management and stakeholder engagement in a globalized world.
What MNM-024 Covers — Key Themes for the Exam
Understanding the core themes of the Public Relations curriculum is a vital step toward achieving high marks in the Term End Examination (TEE). By analyzing the syllabus and recurring trends in past papers, students can identify which areas require deeper theoretical knowledge and which demand practical application. This strategic approach ensures that your study time is allocated effectively, focusing on the topics that examiners consistently prioritize year after year. Below are the six primary themes that define the scope of this professional course.
- PR Theory and Evolutionary Models — Examiners frequently test the four models of Public Relations proposed by Grunig and Hunt, as well as the historical evolution of the field from press agentry to two-way symmetrical communication. Understanding these models is crucial because they provide the theoretical framework for analyzing modern corporate communication strategies and ethical practices.
- Tools of Public Relations — This theme covers the tactical side of the profession, including the drafting of press releases, organizing press conferences, and managing house journals or newsletters. Question papers often require students to differentiate between various tools and explain which one is most effective for specific scenarios like product launches or community relations.
- Corporate Identity and Image Management — The distinction between brand identity, corporate image, and organizational reputation is a recurring topic in the TEE. Students are expected to explain how consistent messaging and visual symbolism contribute to a positive public perception and how PR professionals rectify a tarnished image through strategic interventions.
- Crisis Communication and Management — A significant portion of the exam focuses on how organizations handle unforeseen negative events. Examiners look for a student’s ability to outline a crisis communication plan, including the identification of a spokesperson, the speed of response, and the maintenance of transparency with stakeholders during turbulent times.
- Ethics and Professionalism in PR — The ethical dimensions of the profession, including codes of conduct established by bodies like PRSI or IPRA, are often subjects of descriptive questions. This theme explores the balance between serving a client’s interests and maintaining social responsibility, highlighting the importance of truthfulness and avoiding “spin” in communication.
- PR in the Digital and Social Media Era — With the shift toward online engagement, examiners now frequently include questions about digital PR, influencer relations, and managing social media crises. This requires students to understand how traditional PR principles adapt to the real-time, interactive nature of the internet and the challenges of viral information.
Mapping these key themes to the content found in past exam papers allows students to see the practical manifestation of these academic concepts. By reviewing how these topics are phrased in previous years, you can better prepare for both direct theoretical questions and complex, scenario-based case studies. Consistent practice with these themes builds the confidence needed to tackle the diverse range of questions presented in the final examination.
Introduction
Preparing for the Term End Examination requires more than just reading the study material; it demands a thorough understanding of the exam’s structural nuances. Utilizing IGNOU MNM-024 Previous Year Question Papers serves as a diagnostic tool that reveals your strengths and weaknesses across different modules of the Public Relations course. These papers act as a bridge between theoretical concepts and the practical expectations of the examiners, helping you refine your revision strategy for maximum impact.
The exam pattern for this course typically emphasizes a mix of descriptive essays and short analytical notes, designed to test both your conceptual clarity and your ability to apply PR strategies. By solving these past papers, students can familiarize themselves with the distribution of marks and the typical length required for various answers. This process is instrumental in reducing exam-day anxiety and ensuring that no major topic from the Public Relations syllabus is overlooked during the final hours of preparation.
IGNOU MNM-024 Previous Year Question Papers
| Year | June TEE | December TEE |
|---|---|---|
| 2010 | Download | Download |
| 2011 | Download | Download |
| 2012 | Download | Download |
| 2013 | Download | Download |
| 2014 | Download | Download |
| 2015 | Download | Download |
| 2016 | Download | Download |
| 2017 | Download | Download |
| 2018 | Download | Download |
| 2019 | Download | Download |
| 2020 | Download | Download |
| 2021 | Download | Download |
| 2022 | Download | Download |
| 2023 | Download | Download |
| 2024 | Download | Download |
Download MNM-024 Question Papers December 2024 Onwards
IGNOU MNM-024 Question Papers — December 2024
| # | Course | TEE Session | Download |
|---|---|---|---|
| 1 | MNM-024 | Dec 2024 | Download |
→ Download All December 2024 Question Papers
IGNOU MNM-024 Question Papers — June 2025
| # | Course | TEE Session | Download |
|---|---|---|---|
| 1 | MNM-024 | June 2025 | Download |
→ Download All June 2025 Question Papers
How Past Papers Help You Score Better in TEE
Exam Pattern
The TEE for this course usually carries 100 marks with a duration of 3 hours. It contains long-form descriptive questions (20 marks each) and short notes (5-10 marks each), testing both broad understanding and specific detail.
Important Topics
Pay close attention to Crisis Communication plans, the PR process (RACE or ROPE models), and the differences between PR, Advertising, and Propaganda, as these appear in almost every session’s paper.
Answer Writing
Use industry terminology and structure your long answers with clear headings. Including real-world PR case studies, like a successful corporate image makeover, significantly improves your score potential.
Time Management
Allocate 35 minutes for each 20-mark question. Reserve the final 15-20 minutes to address short notes and review your response sheet for any missing technical terms or diagrams.
Important Note for Students
⚠️ Question papers for the upcoming 2026 session will be updated
here after IGNOU releases them. Always cross-reference with the latest syllabus
at ignou.ac.in. Past papers work best alongside the official IGNOU study blocks,
not as a replacement for them.
Also Read
More resources for MNM-024 preparation:
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at ignou.ac.in.
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✔ Last updated: March 2026
